For purposes of this policy, the term “visitor” includes visitors to our website who are not yet customers, those who become customers, as well as those who do not become customers; whether you upload information to our website, download it, or are merely visiting our website. You can choose not to provide certain information when using our website but then you might not be able to take advantage of many of its features.
1. WHAT DO WE COLLECT AND WHERE?
The personal information we collect may include: your name, contact information, financial information and payment card details, IP addresses, Live Chat Messages, Telephone conversations, product and service selections and orders or other things that identify you individually.
Generally, we may collect personal information in the following manners:
- you may provide your personal information to us via chat, email or other written correspondence, telephone calls, web based forms, or other means;
- purchases of services on our website;
- via third party providers.
You may visit our Website in any of the following ways:
- By using your browser to navigate to www.sharkservers.co.uk;
- By viewing an advertisement displayed on a third party website that is served content by our web server;
- By viewing an email that is served content by our web server;
When you visit our website, our server logs your IP address (unique network addresses), the time and duration of your visit, and the time and duration of the pages on our website you view. If you arrive at our website by clicking a paid advertisement (including a paid search engine result) or a link in an email, then we will capture information that tracks your visit from that link. If you arrive at our website by clicking a non-paid source, such as link in a non-paid search engine result or an unsponsored link on another website, we may capture information that tracks your visit from that source, to the extent we are able to do so. We may also capture information about your computer system, such as your browser type and operating system.
We will likely place a cookie on your hard drive during the web visit. A cookie is a unique alphanumeric identifier that we use to help us identify the number of unique visitors to our website, whether or not those visitors are repeat visitors, and the source of the visits. Cookies cannot be executed as code or used to deliver a virus. Other servers cannot read them and personal information cannot be gathered from them. They are simply an identifier shared between you and us to allow us to improve the services we offer to you through our Website.
A web beacon, also known as a web bug, is a small graphic (usually 1 pixel x 1 pixel), that is embedded in a web advertisement, email, or page on our web site, but is invisible to you. When you view a page on our web site, an email or an advertisement your web browser will request the web beacon from a web server, which in turn will set a cookie in your web browser containing a unique identifier. This unique identifier will be linked to log information that is used to track your movements on our web site in order to determine the effectiveness of content and advertising campaigns.
Disabling Cookies and Web Beacons
If you do not wish cookies to be placed on your computer, then they can be disabled in your web browser. The option to do so is normally found in your browser’s “security settings” section. However, please note, permanently disabling cookies in your browser may hinder your use of our Website as well as many other websites and interactive services.
Our advertising agencies may also use web beacons and cookies to track your activity on our website originating from the advertisement. However, we will not provide your personal information to our advertising agencies.
Links to non-SharkServers Websites
We may provide links to third-party Websites for your convenience and information. The privacy practices of those sites may differ from SharkServers practices and are not controlled by SharkServers and are not covered by this Privacy Statement. We do not make any representations about third-party Websites. We encourage you to review their Privacy Policies before submitting your personal data.
We will not intentionally collect or maintain, and do not want you to provide, any information regarding your medical or health condition, race or ethnic origin, political opinions, religious or philosophical beliefs or other sensitive information.
Children’s Online Privacy Protection
Our services are directed towards users in their business capacity and are not designed for or directed to children under the age of 18, and we will not intentionally collect or maintain information about anyone under the age of 18.
2. WHAT DO WE USE THIS INFORMATION FOR?
We may use personal information to process service requests, handle orders, deliver products and services, process payments (and for your safety, this includes verifying credit card details and fraud screening checks),, communicate with you about orders provide access to secure areas of the website, recommend merchandise and services that might be of interest to you, to personalise your visit to our website, and to enable us to review, develop and continually improve the products services and offers we provide online. We also use this information to prevent or detect fraud or abuse of our website and to enable third parties to carry out technical, logistical or other functions on our behalf.
We use visitor information to send information about our company to visitors and to get in touch with them when necessary. We also use the information we collect to improve the content of our websites and as training aides for our employees. Visitors are given the choice at the point when we request their information.
Financial Information and payment card details
We may ask visitors to enter credit card or account information in order to process orders for services placed with SharkServers. Financial information provided via our website or via the client portal is encrypted for its protection prior to its transmission over the internet. We collect this information on a transaction-by-transaction basis and will not authorise the release of the information with anyone not directly involved in processing the transaction or fraud screening. This information may be encrypted and stored for logging purposes in accordance with applicable regulatory requirements.
Credit card numbers are used only for processing payments and are not used for any other purposes. When we use third party service providers for credit card processing services and fraud screening we will enter into a written agreement with such third party ensuring appropriate security and confidentiality measures are in place to safeguard your personal data.
We use web visit information to measure interest in and develop our web pages and marketing plans, customize the content you view on your web visits based on your activity on past visits, and administer our website.
- We use the visitors’ IP address to help diagnose problems with our servers, and to administer our websites.
- We use web beacons to count the number of times that our advertisements and web-based email content are viewed. We combine web beacon information with cookies to track activity on our website originating from advertisements and web-based email content.
We use information you provide to us via chat, email, web forms and other communications to correspond with you about services you may be interested in purchasing. If you elect to purchase a service online using a web form, we will use the information to establish your account and for quality assurance purposes. Information you submit in writing, such as chat, email, and web form information is archived and may be tied to information that we collect about your web visits. Unless you are expressly advised that a telephone call is being recorded, we do not record telephone conversations, but we may enter information you provide via telephone into our systems to use for the purposes described in this paragraph.
3. DISCLOSURE OF PERSONAL INFORMATION
Disclosure to Third Parties
Personal information we gather is for internal use only and we will not authorise the release of this information to anyone outside SharkServers (save for third party service providers to SharkServers who perform functions on our behalf but in such event personal information will only be shared to the extent reasonably necessary to perform their functions and they will not be authorized to use it for any other function), unless you have consented to such disclosure.
Should you breach our terms and conditions or website terms, or if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, we may disclose your information to a relevant authority. This may include exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction. In particular, we may release the information we collect to third parties when we believe it is appropriate to comply with the law, to enforce our legal rights, to protect the rights and safety of others, or to assist with industry efforts to control fraud, spam or other undesirable conduct.
If we ever sell our business, your web visit and other information will likely be included with the transferred assets.
If we wish to give your contact or personal information to a third party under any other circumstances, we will notify you and give you a chance to opt out.
Any disclosure of personal information will be strictly controlled and made fully in accordance with current UK legislation, in particular the UK Data Protection Act 1998 (the Act).
4. OPTING OUT OF COMMUNICATION
You may withdraw your consent to our use of your personal information for future marketing mailings, at any time by emailing us at info@SharkServers.co.uk. For other ways to contact us please see our Contact Us page. We will use all reasonable endeavours to remove your personal information from our marketing mailing list within 5 business days of receipt of your withdrawal of consent.
5. HOW SECURE IS THE INFORMATION WE COLLECT?
SharkServers is committed to industry best practices approaches concerning security measures to prevent the loss, misuse and alteration of the information in our possession. We use various security measures to protect the information we collect, as appropriate to the type of information, including encryption, firewalls, and access controls. Visitor textual information is encrypted during transmission, our company databases are accessible only by persons who have entered into and are bound by a confidentiality and nondisclosure agreement with SharkServers.
6. RIGHT TO ACCESS YOUR PERSONAL INFORMATION
The Data Protection Act 1998 gives you the right to access information held about you. You can obtain access to your personal information held by us by putting your request in writing and sending a cheque for £10 (to cover administration costs for collating this information), made payable to Fat Shark Limited, 10 Queen’s Cottages, Reading, Berkshire, RG1 4BE. If you have any questions about SharkServers Data Protection Policy please write to our Data Protection Officer or e-mail us at info@SharkServers.co.uk.
We always endeavour to make sure that the information we hold about you is accurate and up to date, if you believe that any information we are holding on you is incorrect or incomplete, please write to us or e-mail us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.